Neil Martin

Neil Martin is one of Formula One’s foremost data-analytics scientists and was formerly head of strategy at Ferrari and McLaren, he has been a pivotal figure on developing the data analytics capability to enable the accurate forecasting of performance across a wide range of scenarios.
FEE : £3k – £5k+

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A pioneer in the use of data analytics in Formula 1 motor racing, Neil Martin has spent the last 25 years developing world-class solutions for teams including McLaren, Red Bull Racing and Ferrari.

Today he runs his own company, Paceteq, a technology business creating performance
through innovation, digitalisation, data analytics, artificial intelligence and smart
automation. A fast growing business, Paceteq works with prestige clients including in
major motor racing series.

Software which was originally designed and developed by Neil, or derived from his
applications, is used by over half the Formula 1 grid today. As a result he is one of the
leaders in the field of data analytics and a highly experienced manager of complex
motorsport programmes.

Neil pioneered the application of the Monte Carlo and Game Theory modelling techniques
to Race Strategy in 1995 for McLaren Racing. Providing strategic options through the
appropriate use of mathematical and business modelling techniques ensured that
decisions were made with a more complete awareness of likely outcomes and the
associated risks.

This served as a springboard for him to also develop mission control rooms, driver-in-the loop simulators and wind tunnel solutions. Ultimately he changed the approach to Race
Strategy modelling such that uncertainty was embraced rather than avoided or ignored.

Having studied Mathematics and Computer Science at the University of Southampton, Neil
wrote his MSc research paper on risk assessment. This helped secure him a career
working at the forefront of international motorsport for over three-decades.

As part of the senior management with McLaren Racing, Red Bull Racing and Ferrari, Neil
has worked with many World Champions including Mika Häkkinen, Kimi Raikkonen,
Fernando Alonso and Sebastien Vettel.

Book Neil Martin

Neil’s experience in Formula 1 includes building and leading high performing teams of
engineers and technical staff, ensuring that the combination of leading edge technology
and world class team work enables successful outcomes.

Neil has spoken for a range of businesses eager to gain management and technical
insights from the application of data analytics in managing risk, optimising performance
and decision making. His keynote presentations have received widespread acclaim from
clients in sectors as diverse as banking, financial services and healthcare.

Featured Topics Include:

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Sport
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Strategy
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Risk management
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Digital & technology
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Innovation
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Futurist
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Sport
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Strategy
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Risk management
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Digital & technology
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Innovation
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Futurist
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