What is the difference between products and companies that appear in our lives as fads for a short while, and those that have a lasting impact on the way we think, live, and work? In this speech, you’ll learn what makes a product or company truly valuable, how to build a brand that stands the test of time, and how to create products and services that solve real problems and improve people’s lives. You’ll have a deeper understanding of what it takes to create a lasting impact in the marketplace and in the lives of your customers. Ryan will showcase specific examples of brands and products that have achieved this generational success, and how to approach product building and brand building in a way that creates long-term benefit for your customer, and true worth for your company.