Markus Kramer

Markus Kramer is a brand expert, entrepreneur and author working with and for brands such as Harley-Davidson, Aston Martin, DHL, Miele and Ferrari and many more.
FEE : £5k – £10k+
Virtual: £5k-£10k
In-person: £5k-£10k

TOPICS:

Markus Kramer is a brand expert, entrepreneur and author working with and for brands such as Harley-Davidson, Aston Martin, DHL, Miele and Ferrari and many more.

His solid business acumen and academic rigour takes brands to the next level. A recognised thought leader in the fast-paced world of cutting- edge brand and marketing management, he advises and strategizes with boards, leaders and operational teams to give them the competitive edge to advance their business for better impact.

Markus combines deep client-side experience working in executive marketing positions and global consulting roles across multiple sectors, ranging from financial services, technology, luxury, automotive, governments to civil society. He covers the entire spectrum from mass to premium to luxury, and vertically from insights to strategy to execution and measurement with a focus on strategic positioning, value proposition development, culture building and omni channel communication.

He is a regular contributor for acknowledged industry publications and the author of The Guiding Purpose Strategy, A Navigational Code for Brand Growth as well as co-author of the annual Responsible Investment Brand IndexTM. Markus holds the position of Honorary Senior Fellow of Brand Management at Bayes Business School in London and taches strategic brand management for executives. Markus is actively invested in businesses as well as in an NGO where he applies his know-how directly through board positions across industries to build better businesses.

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Markus is Swiss and holds degrees in Marketing & Brand Management, International Project Management from the University of California in Berkeley (USA), an MBA from the SAID Business School at the University of Oxford (UK) and a degree on the Future of Commerce from MIT (USA).

Featured Topics Include:

1
Luxury Learning

Take a look behind the curtain of glitz and glamour and experience what leaders, brands and businesses can learn from the world of luxury.

2
Brand Purpose

Learn how to understand, articulate and create shared and aligned purpose for brands, organisations and teams for success, growth and better business.

3
Future of Marketing

Gain a new perspective on where marketing is headed, what role it plays and how it shapes products, organizations and entire communities for better businesses!

4
Brand Power

Learn how to understand, articulate and create shared and aligned purpose for brands, organisations and teams for success, growth and better business.

1
Luxury Learning

Take a look behind the curtain of glitz and glamour and experience what leaders, brands and businesses can learn from the world of luxury.

2
Brand Purpose

Learn how to understand, articulate and create shared and aligned purpose for brands, organisations and teams for success, growth and better business.

3
Future of Marketing

Gain a new perspective on where marketing is headed, what role it plays and how it shapes products, organizations and entire communities for better businesses!

4
Brand Power

Learn how to understand, articulate and create shared and aligned purpose for brands, organisations and teams for success, growth and better business.

Individual-Speakers-Quote

Markus is an intelligent and professional marketing consultant who gave our marketing function clear direction through a period of change. He learnt our business quickly, identifying and prioritising our needs. He is very energetic and has an engaging style and became a popular member of the Executive Team.

Martin Eves, Global Head of HR, VERTU

Individual-Speakers-Quote

Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!

Don Fetzer, MD EMEA, Baltimore

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