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James Poulter, better known as JP, is a leading AI strategist, keynote speaker and founder of ThreePoint Labs, an AI transformation consultancy helping organisations navigate the shift to intelligent working with clarity, ethics and purpose.
A recognised expert on AI, innovation culture and the future of work, JP has delivered more than 250 keynote speeches worldwide and advised global organisations including Amazon, Verizon, Bosch and Universal Music Group. His engaging and insightful presentations help organisations understand how emerging technologies can drive innovation while keeping people, ethics and culture at the centre of transformation.
JP is the former CEO of Vixen Labs, the pioneering voice AI and conversational design agency he founded and successfully sold to House 337 in 2023. Following the acquisition, he continued as Head of AI Innovation, bringing his entrepreneurial experience and innovation methodologies to organisations navigating digital change.
Before founding Vixen Labs, JP spent almost a decade at The LEGO Group, where he served as Head of Emerging Platforms and Senior Manager of Global Social Media for LEGO Life. During his time there, he helped one of the world’s most recognisable brands embrace emerging technologies while maintaining its core values of creativity and play.
Alongside his commercial work, JP is a passionate advocate for ethical AI implementation and serves on the board of Christian Aid, as well as advising a range of charities and purpose driven organisations.
An established thought leader at the intersection of technology, ethics and leadership, JP regularly contributes to industry discussions and has spoken at major international events including CES in Las Vegas, Forbes conferences and leadership summits across sectors including banking, education and nonprofit organisations.
JP is also the author of the upcoming book AI @ Work: How to Build a Full Stack Organization, launching in August 2026. The book introduces his “AI Nervous System” framework, offering organisations a practical and human centred approach to AI transformation.
Understand how AI is fundamentally reshaping work, careers, and organizational structures. Based on James’s book “AI at Work” and his experience building AI-powered teams, this keynote explores the full stack of changes happening across individual roles, team dynamics, and enterprise structures. Learn how to prepare your workforce for the future, redesign roles for human-AI collaboration, and build organizations that thrive in an AI-first world. Essential for HR leaders, executives, and anyone responsible for workforce strategy, this session provides actionable insights for navigating the most significant workplace transformation in decades.
Key Themes
· Individual Transformation – Evolving skills and career paths
· Human-AI Collaboration – Redesigning roles for partnership
· Organizational Structures – New models for AI-powered teams
· Skills & Learning – Upskilling for the AI era
Unlock breakthrough innovation with a proven framework born from James’s unique experience at LEGO and Amazon Alexa. This keynote reveals how to systematically identify what you can control, listen to organizational signals, explore alternatives, think diagonally across functions, and courageously delete what no longer serves you. Learn the art of strategic unlearning—breaking free from legacy processes and mental models that hold organizations back. Perfect for teams facing disruption, transformation initiatives, or those seeking to build a culture of continuous innovation. Discover how the world’s most innovative companies reset, refocus, and reinvent.
Ctrl: Gaining Control
· Developing active listening skills across all levels of the organisation
· Implementing feedback loops to capture insights from employees and customers
· Creating a system for idea capture and evaluation
· Establishing innovation metrics and KPIs to track progress
Alt: Creating Alternatives
· Techniques for breaking out of conventional thinking patterns
· Cross-pollination of ideas from different industries and disciplines
· Scenario planning and future-casting exercises
· Embracing diversity and inclusion as catalysts for innovative thinking
Delete: Unlearning and Renewal
· Identifying and challenging outdated assumptions and processes
· Techniques for overcoming resistance to change
· Creating a ‘fail fast, learn quickly’ culture
· Implementing systems for continuous learning and adaptation
Transform your organization into an AI-powered enterprise with this comprehensive framework. Drawing from James’s experience leading innovation at LEGO and building AI startups, this keynote reveals how to build AI capabilities across four interconnected systems—just like the human nervous system coordinates complex functions. Learn how to create organizational intelligence that scales, adapts, and drives competitive advantage. Perfect for leadership teams ready to move beyond AI experiments and build sustainable, enterprise-wide AI capabilities.
Key Themes
· Building a Better Brain – Clone your organizational information
· Ready for AI – Scale your work with AI tools
· AI Ethics: The Gut -Cultivate human-AI interactions
· Hands & Feet Govern AI use cases at scale
Navigate the complex ethical landscape of AI with confidence. This thought-provoking keynote addresses the critical questions every organization faces as AI becomes ubiquitous. From environmental sustainability and carbon footprints to the profound implications of digital twinning and deepfakes, James guides audiences through the ethical dilemmas that will define the next decade. Learn how to build ethical frameworks that protect your organization while enabling innovation. Essential for any organization deploying AI at scale, this session provides practical tools for making ethical decisions in an uncertain future.
· AI Sustainability – Environmental impact considerations
· Digital Twinning -Ethical implications of AI replicas
· Deepfakes – Handling synthetic media
· AI Legacies -Long-term societal impact
One of the few people I’ve met that have the real ability to read people and situations well, and act on that knowledge in ways that lead to real interpersonal effectiveness. In the fast-paced and dynamic digital environment, there are some situations where entrepreneurs often find themselves struggling to steer safely out of a conversational jam – James definitely does not have that problem, he loves sharing his experience to help others build their business or community.
“JP is the ultimate collaborator. He empowers his teammates and shares his knowledge of digital trends and technologies at every opportunity. He is the first person to volunteer for a hackathon and is an exceptional facilitator of strategic partnerships. JP was a key member to the development of LEGO’s social app LEGO Life (launched #1 in Kids category), and the driving force behind the LEGO emoji language (featured on Jimmy Fallon).
