Bradley Scanes

Optimising Elite Performance – From Olympic Gold to Formula 1 Glory

Speaker fees:

In-person: £3k-£5k
Virtual: £1k-£3k

Topics:

High Performance
2
Teamwork & Collaboration
2
Risk Management

Bradley Scanes is a high-performance coach whose work has brought gold medal winning results for Olympic athletes and played a pivotal role in enabling the stellar achievements of four times Formula 1 World Champion Max Verstappen.

Operating within elite sports over the last 14 years, Brad’s five years with the Red Bull Racing star showcased his exceptional ability to optimise an athlete’s performance through world class training, physiotherapy, nutrition, recovery and sleep management.

Graduating with a Bachelor of Science in Sport & Exercise Science and Masters Degree in Physiotherapy, Brad Scanes first worked in the UK’s National Health Service but it was his part time work with the Chelmsford City Football Club and Southend Football Club which led to a growing career in sport.

After becoming Head of Medical at Southend FC he moved into private practice, working with a range of athletes across sports including UFC, boxing and professional cycling. This was followed by four years working with Team GB’s Olympic Basketball team and a further four year Olympic cycle working as performance coach with Team GB’s Gymnastics team, working directly with Max Whitlock to bring World Championship success and Olympic gold medal winning performances.

It was while operating his own private practice clinic and working with the UK’s Centre for Health and Human Performance that Brad’s growing network began to encompass Formula 1. In 2019 he was invited to trial as performance coach to Red Bull Racing’s Dutch star Max Verstappen.

The two immediately developed a strong relationship, beginning a five year partnership which would lead to Verstappen challenging the dominance of seven-times World Champion Lewis Hamilton. The breakthrough came in a hard-fought 2021 campaign, culminating in a dramatic and controversial season finale in Abu Dhabi which saw Verstappen overtake rival Hamilton on the final lap to win his first FIA Formula 1 World Championship for Drivers.

Further championship titles followed, marking Verstappen out as the dominant Formula 1 figure of the 2020s, Brad maintaining a constant presence to ensure the Red Bull Racing ace sustained peak performance. This included not only the intense preparation and training needed to deal with the physical demands of the sport but also developing and maintaining the winning mindset, motivation, resilience and communication skills required to become the world’s elite driver across successive seasons.

In 2024 Brad stepped away from the relentless travel demands of Formula 1 to work across wider motorsport and sports categories. This includes performance coaching entire teams competing in endurance events such as the Le Mans and Daytona 24 Hour races, but he retains a presence in Formula 1 and lower formulae as well as looking after Red Bull’s UK based athletes. He also coaches Ironman World Champion Lucy Charles-Barclay and they are aiming for a repeat title in 2025.

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Featured topics include

The requirements of Formula One’s team leaders have changed significantly in recently years as teams have become larger, more complex, and the business model to which the sport operates has been transformed.  The leaders in F1 today are responsible for leading up to 1800 full time employees, creating a high-performance organisation which is fully aligned behind a strategy aimed at achieving a set of well defined, ambitious goals.
Competitive team leaders create a culture in which team personnel take responsibility and are happy to be held accountable for their performance.  Developing a high degree of psychological safety is key, requiring staff to speak up and speak out, with strong cross functional communications.  A relentless focus on continuous improvement is part of the F1 leaders mindset, and teams take a data-driven approach to measuring performance, highlighting issues and analysing developments. But whilst F1 is a technocentric sport, the successful leaders recognise that it is the people who make a difference. This is why so much effort is deployed to create an environment within which employees thrive, using their combined talents to problem solve and create highly innovative solutions in order to drive competitive advantage.

Competitive Formula One teams comprise 1800 staff, less than 10% of whom attend the race events, so teamwork requires complete alignment, shared purpose and close collaboration across the business.  The world championship includes 24 Grands Prix and these represent a series of non-negotiable deadlines which the entire organisation has to meet in terms of car development, hardware and software upgrades.  The ultimate, public example of high-performance teamwork comes in the form of the mandatory pit stops which have to be performed during a race – the record now stands at 1.8 seconds during which 22 staff carry out 36 tasks under extreme pressure. Alignment behind the team’s strategies and ambitious goals is vital, so too having the agility to flex the strategy in the face of constant changes in technology and the performance of competitors.

Every industry is witnessing change and Formula One is no different. One of the challenges facing F1 teams is that the sector is ever-changing – so change management and leading teams through periods of transformation is an essential part of the job.  Change comes in many forms; technology, compliance, competition, customer demands, environmental and social issues.  F1 has had to reinvent its business model, embrace digitalisations, adapt to a changing media and social landscape. Above all, F1’s leadership teams have had to communicate, manage and implement transformation strategies, bringing their teams with them and ensuring that they make the most from embracing change.

The science behind enabling peak human performance, both physical and mental, has played a pivotal role in developing the way in which Formula One drivers and team personnel realise their potential in this enormously demanding sport. High performance coaches focus on aspects including physical training, nutrition, diet, hydration and optimising sleep patterns. All the teams now recognise that health and well-being is critical when building teams capable to delivering winning outcomes in a high-pressure environment.
This holistic approach to physical and mental health and well-being used to be confined to Formula One drivers but, over the last 20 years, teams expanded that to include the pit crews and travelling personnel. Today Formula One teams invest in the wellbeing of all personnel, whether factory based or travelling. Mental health has become a major focus as teams seek to help staff develop the focus, sustained performance and mental toughness to deal with the relentless challenge of this high-performance environment.

What people say

Bradley is a great communicator. He was able to take complex performance concepts and distill them down to relatable examples to allow me to understand how to apply them to my life as a business leader. I came away with a number of lessons about how to improve my own performance across both work and my personal life.

CO-FOUNDER – Rooser

I was really impressed by how Bradley was able to take the learnings he has from elite sports performance and apply it to the life of a startup founder. I took away a number of lessons about how best to manage common stressors and challenges without compromising on my ability to perform and my long-term health and longevity as a CEO.

CEO – Context.ai

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