Why is it important to introduce a guest speaker before they speak at an event?

A good introduction is essential to get a speaker off to a good start, this will prepare and set the tone for the audience for the speaker. The result of a good introduction can increase the likelihood that the speaker will do well and connect with the audience.

When introducing your selected speaker, your main goal is to prepare the audience and get them excited for the talk they are about to hear.

How long should the introduction be?

The introduction only needs to be 2-3 minutes long, this will allow you time to go over the main points for why the speaker is there. Your job is to quickly answer the questions that the audience are thinking, why are we here? Why this speaker? Why this topic? 


1. Remind the audience what the topic is and why the speaker is there.

You don’t need to go into depth on the subject, give a quick overview of the topic and who the speaker is.

2. Establish the speaker's qualifications to speak on the topic/subject.

A quick rundown is all that is needed. Remember, the speaker is here to tell you why they are here and what qualifications they have to speak on the topic/subject.

3. Establish an up-beat tone to start the presentation off on a high note.

Establishing an up-beat tone sets the mood not only for the audience, but for the speaker as well. An up-beat tone will engage the audience and help the speaker to feel welcome.

4. Make your speaker feel welcome.

It is very important to show your selected speaker that they are wanted, as they walk onto the stage shake their hand and personally thank them for coming. 

5. Start the applause.

By starting the applause you are inviting the audience to show their appreciation for the speaker, as well as the time the speaker has taken to prepare the talk for your audience.

Top Tip...

Many keynote speaker have a pre written introduction that they can send over, pre event for clients to read out on the event day. 
This is a great thing to ask for during the briefing call (don’t worry if you forget… we will always make sure to ask for this!)

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