Speaker fees:
Topics:
Oscar Cooper has worked at the forefront of the Red Bull energy drinks company, accumulating a decade of expertise at the intersection of sports marketing, brand activation and consumer products within a business widely regarded as a global marketing phenomenon.
He spent four of those ten years working within Red Bull Racing, playing a key role in the team’s global marketing programme, utilising the platform of Formula 1 to reach and engage with global audiences.
Oscar’s work encompassed high-profile activations such as live Formula 1 car demonstrations in key markets, major filming projects and exclusive events at Grands Prix, helping to leverage Red Bull Racing’s presence on and off the track.
Since entering Formula 1 as a team owner in 2005, Red Bull has achieved a remarkable record in the sport, elevating the awareness and market share of its energy drink brand globally while its team has won no fewer than 15 World Championship titles.
In his role at Red Bull Racing Oscar worked closely with the team’s senior engineers and technicians to communicate the complexities of Formula 1 to a global audience. His role involved working with the team’s Formula 1 drivers, curating behind-the-scenes content, and delivering in-depth presentations which provided easily understood insights into the complexities of F1 car design and development.
Oscar is an expert in Red Bull Racing’s innovative approach to the technologies and operational systems and processes which have unlocked sustained success with Formula 1’s competitive landscape. His ability to translate highly technical concepts into engaging and accessible content for both fans and commercial partners has been instrumental in bridging the gap between the engineering and commercial sides of the sport.
Oscar’s expertise has ensured that Red Bull Racing’s marketing initiatives authentically reflect the cutting-edge innovation at the heart of Formula 1. He played a key role in integrating technical storytelling into brand activations, making Red Bull Racing’s partnerships and events more immersive and engaging for both fans and stakeholders.
After leaving Red Bull Racing, Oscar founded a sports marketing agency – OCA – established himself as a sought-after keynote speaker, presenter and host. His deep knowledge of Formula 1, combined with his ability to engage audiences, enables him to bring the sport to life in a way that is both insightful and entertaining.
Drawing on lessons from Red Bull Racing and one of the world’s most successful brands, Oscar explores how organisations can stand out in crowded markets. He shares practical insights into innovation, creativity and strategic thinking, helping businesses build stronger customer connections and drive sustainable growth.
Oscar reveals how brands can create loyal and engaged communities in an increasingly digital world. Using examples from Formula 1 and global marketing campaigns, he explores the power of authentic engagement, storytelling and shared experiences in building lasting relationships with audiences.
This keynote examines the principles behind successful brand building and marketing execution. Oscar shares insights from his time at Red Bull Racing, demonstrating how clear positioning, compelling storytelling and customer-focused strategies can strengthen brand value and commercial performance.
Innovation sits at the heart of every successful marketing strategy. Oscar explores how brands can think differently, embrace new ideas and create memorable experiences that capture attention and deliver measurable results in highly competitive markets.
Drawing on his experience supporting a globally recognised brand, Oscar explains how businesses can use marketing, storytelling and customer engagement to accelerate growth. He shares practical strategies for reaching new audiences, strengthening brand loyalty and driving sales across international markets.
