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As one of the industry’s orators in marketing, Samuel offers expert insights as a journalist with nothing to sell but his ideas. He creates customized presentations based on your desired general topic.
After his careers in journalism and marketing, Samuel Scott is now a vaccinated professional keynote marketing speaker and member of Toastmasters International as well as the writer of The Promotion Fix column for The Drum.
Born and raised in the United States, he now lives in Tel Aviv.
In his talks, Samuel uses his prior careers in journalism and marketing for twenty years to show businesses, conferences, and universities the true present and future of the marketing industry. He has served as a judge of the UK Ad Association’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. Anyone from a chief marketing officer to the head of sales and marketing to junior executives can learn from him.
In this inspiring keynote, Samuel will present the wrong and right ways to do brand purpose and have responsible commerce. Some businesses do one-off commercials and think their jobs are done. Others hypocritically broadcast a message that is contradicted by their own internal company practices. The business world can do so much better.
We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways.
The best practices during prior recessions to highlight what businesses and marketing departments should do today. For example, CMOs need to learn to “speak CFO” to defend their budgets as companies start to cut back. Then, he will share his prediction that economies will likely recover and return to 95% pre-crisis normal quickly based on what happened during the last global pandemic. The pain we are feeling is brutal, but it will be short.
In this inspiring keynote, Samuel will present the wrong and right ways to do brand purpose and have responsible commerce. Some businesses do one-off commercials and think their jobs are done. Others hypocritically broadcast a message that is contradicted by their own internal company practices. The business world can do so much better.
We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways.
The best practices during prior recessions to highlight what businesses and marketing departments should do today. For example, CMOs need to learn to “speak CFO” to defend their budgets as companies start to cut back. Then, he will share his prediction that economies will likely recover and return to 95% pre-crisis normal quickly based on what happened during the last global pandemic. The pain we are feeling is brutal, but it will be short.
Thank you so much for the best 25 minutes I’ve spent in a long time!
Hanne Kjeldstadli Hansen, head of customer care at Simployer
Not only did he deliver a great presentation full of data and relevant insights, he was also super fun and easy to work with. If you are looking for a reliable speaker covering the latest marketing trends, contact Samuel!
- Valerija Prevolsek, founder of the SEMPL conference in Slovenia
Inspirational Speakers has been providing high profile keynote speakers and entertainers for over 25 years.
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Sporting Champions introduces world class Inspired Athletes for the Schools and the education sector.
Inspirational Speakers has been providing high profile keynote speakers and entertainers for over 25 years.
Sporting Champions introduces world class Inspired Athletes for the Schools and the education sector.
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