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Lord Sebastian Coe is renowned for his career as a world record-breaking middle-distance runner and four-time Olympic medalist for Great Britain.
Following retirement, Lord Sebastian Coe led London’s successful Olympic bid and chaired the London Organising Committee for the Olympic Games. In 2012, he received a Lifetime Achievement Award at the BBC Sports Personality of the Year Awards and was named one of The Sunday Times’ 100 Makers of the 21st Century.
After securing the Olympic bid in 2005, London became the first city to host the Games three times. For his central role, Lord Coe was knighted in 2005. He delivered memorable speeches at the London 2012 Olympics’ opening and closing ceremonies and involved the Queen in the famous “Happy and Glorious” short film. He was made a Member of the Order of the Companions of Honour for his contributions.
Lord Coe continues to serve sport as the president of World Athletics, a member of the International Olympic Committee, and the first chairman of the FIFA Ethics Committee. He was inducted into the IAAF Hall of Fame and serves as a global ambassador for Nike. He was also featured in the docu-film “Sebastian Coe: Born To Run.” Beyond athletics, he was made a Life Peer in the House of Lords in 2000 and served as a Conservative MP.
As an Olympic gold medallist with a career that has flourished since his 1981 world record, Lord Coe delivers engaging keynotes on teamwork, leadership, resilience, challenging the status quo, sport, the Olympics, and risk management.
Drawing on his experiences as an Olympic champion and leader of the London 2012 Games, Lord Coe explores what true leadership looks like under pressure. He shares insights on resilience, decision-making and maintaining focus in high-stakes environments, showing how leaders can inspire confidence and deliver results through challenge and change.
From elite sport to global event leadership, Lord Coe has operated in environments where outcomes were never guaranteed. In this keynote, he examines how to manage risk, adapt to uncertainty and make bold decisions, offering practical lessons on navigating change with clarity and purpose.
Lord Coe highlights the power of teamwork and shared vision, whether on the track or leading one of the world’s most complex sporting events. He demonstrates how collaboration, trust and aligned goals help teams break down silos and achieve outcomes that would be impossible alone.
Progress requires the courage to think differently. Lord Coe reflects on challenging established norms in sport and leadership, encouraging audiences to embrace innovation, question assumptions and drive meaningful change while staying true to core values.
Seb’s content and delivery were truly inspirational. We have never seen such a universal and overwhelming reaction.
A legend to open our company conference…tailored his speech to our conference theme and delivered the wow factor.
