Fantastic workshop enabling delegates to create an action plan for growth with this four step process
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Karen Green is one of the UK’s leading authorities on retail, consumer behaviour and the grocery market.
With over 30 years of experience as both a senior buyer for Tesco and Boots, and as a commercial leader selling into UK grocery, Karen offers an unmatched dual perspective on what really drives purchasing decisions.
An award-winning business consultant and bestselling author of Buyer-ology and Recipe for Success, Karen works with organisations of all sizes – from startups to global brands like Virgin StartUp and the UN International Trade Centre – to transform their sales performance. Her unique 3×3 matrix of the buyer’s mind provides teams with the tools to truly understand their customers, tailor their offerings, and achieve sustainable sales growth.
Whether delivering keynotes on B2B marketing, consumer psychology or business turnaround, Karen’s speeches are insightful, energising and packed with actionable takeaways. She’s a regular on the national speaking circuit, including at The Business Show, and has received glowing feedback for her ability to reinvigorate brands and inspire change.
Charismatic, knowledgeable, and passionate about profits, Karen Green is the perfect speaker for any event looking to empower teams, understand buyers, and boost bottom lines.
There are now:
5 generations in the workplace, each with different life experiences and different
4 types of personality each of whom buy differently and judge success
3 learning styles who process information differently
Not to mention the fact that there are 10 different channels that buyers and procurement managers use to find information about their prospective purchases
No wonder that the average CEO, Sales Director or humble sales rep is quaking in their boots, wondering what to do to sell more and sell better
In this interactive and upbeat talk, Karen Green inspires audiences to understand their buyers better whether they are selling ideas, products/services or even themselves (in job interviews). She shows them how to take that knowledge to tailor their sales approach for better, less stressful success
It starts with BUY – Build awareness, to create a Unique value proposition that gets to Yes!
What will the audience learn?
Learn how to sell more by creating the perfect pitch tailored to your individual customers
Understand how to get the best deals by learning the psychology of negotiation
Fantastic workshop enabling delegates to create an action plan for growth with this four step process
I also wanted to say the training is amazing! I’m learning so much from it and feel much better equipped now to approach retailers.
Karen was a speaker for our Future Food Conference, and provides a great energy when presenting. Karen keeps the topics interesting, the content relatable and the audience laughing. Karen’s Food Mentor presentation style is informal, engaging and fun.
