James Peach

James wants to live adventurously.

Whether that means cycling around the world or scaling a business, he’s not fussed. He believes these experiences make his life more stimulating, more unique, more wonderful.

Over the past 15 years James has helped to build some of the most successful brands in the tech and consumer goods industries, from innocent drinks to Uber. His most recent role as Global Director of Brand at Vinted, saw him lead a team of 120 to scale the business to 18 countries across Europe and North America, all in the name of making second-hand first choice. James also supports and mentors startups from seed to sale, and will soon launch his book, “Mattering to people; how to build an interesting business and a powerful brand”.

James’s other adventure is adventure. He has completed a lap of our planet on a bicycle, cycling over 41,000 kilometres across 38 countries. He’s hiked across Costa Rica, Argentina and Norway, and cycled the length, kayaked the width and climbed the height of the UK non-stop. More recently James trekked a lap of Tenerife and got terribly sunburnt. James is currently writing his first book on adventure entitled ‘Stop what you’re doing and cycle around the world’.