Martha Newson inspirational speakers

Dr Martha Newson

Dr Martha Newson is a chartered psychologist, anthropologist, expert in human behaviour, and world leader in football fan research.
FEE : £3k – £5k,
£5k – £10k+

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Martha Newson inspirational speakers

Dr Martha Newson is a chartered psychologist, anthropologist, expert in human behaviour, and world leader in football fan research.

Dr Martha Newson is an anthropologist and chartered psychologist who uses an evolutionary framework to understand human behaviours. Her primary focus is on the rituals underlying social cohesion and the ensuing cooperation and conflict emerging from tightly bonded groups.

With a Masters and Doctorate from the University of Oxford, Martha tackles questions relevant to scientists, business, and the third sector alike. She uses psychological techniques and her anthropological training to guide her research and consultancy practice.

Martha is considered a world leader in football fan behaviours. Over the last decade she has investigated football ‘tribes’ across four continents, including research in the UK, Spain, Indonesia, Australia, and Brazil. From collecting hormonal samples from Brazil fans at their famous defeat during the 2014 World Cup to investigate stress levels, to running surveys with notorious ‘hooligan’ or ‘ultras’ groups, Martha has many stories to share about her research with fans over the globe. Her football research has featured on the BBC, Sky, Discovery Channel and featured in the Times, the Telegraph, the Daily Mail, the Independent, and the Guardian. In recent years she has provided regular interviews for BBC Radio 4, as well as offer private consultancy to major firms, including Electrolux, Guinness, Hyundai, Sky Sports, and Currys.

Book Dr Martha Newson

Dr Martha Newson’s expertise and rigorous research, combined with a warm and personal approach, make her ideally placed to lead innovative, world-class keynotes as well as consulted for major firms…

Featured Topics Include:

1
United in Defeat: how suffering bonds us
2
Modern Tribes: Ancient Mind
3
What Can Football Tell Us About Conflict and Co-operation
4
The Evolution of the ‘Tribe’
5
Group Psychology: the football tribe
1
United in Defeat: how suffering bonds us
2
Modern Tribes: Ancient Mind
3
What Can Football Tell Us About Conflict and Co-operation
4
The Evolution of the ‘Tribe’
5
Group Psychology: the football tribe
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Martha is a fantastic addition to any panel discussion. She explains complex ideas clearly and concisely and adds a fresh take to a well-debated topic.

Alys Bowen, Sky News

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Thank you so much for your contribution in making it such a success. I am truly grateful. I’ve had so many compliments about the evening. Everyone was very impressed with Martha’s contribution.

David Dein, former vice-chairman of Arsenal and the FA

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