Claire Williams OBE

Former Deputy Team Principal of the Williams Formula One racing team

Speaker fees:

In-person: £10k-£20k
Virtual: £10k-£20k

Topics:

Inclusion & Diversity
2
Leadership & Peak Performance
2
High-Performance Teams
2
Teamwork & Communication

Claire Williams OBE led the Williams Formula 1 racing team until 2020, in which role she was one of only two women to head a Formula 1 team in the modern era.

Under her leadership Williams finished 3rd in the World Championship for Constructors in 2014 and 2015, the team’s best performance since 2003.

Today she is a global Brand Ambassador for green technologies business Fortescue Zero, formerly WAE Technologies, and one of the expert Formula 1 analysts on the Netflix ‘Drive To Survive’ documentary series through the 2024 and 2025 editions.

Her late father, Sir Frank Williams, was the founder of the Williams Grand Prix Engineering F1 team, winning nine Constructors’ Championships and seven Drivers’ Championships.

Claire graduated from Newcastle University with a degree in Politics in 1999 prior to starting her career as a Press Officer for Silverstone Circuit. In 2002, she joined the Williams team as Communications Officer, rising to become Head of Communications and Head of Investor Relations before being appointed Commercial Director in 2012.

When Frank Williams stepped down later that year, Claire became the Williams family representative on the company’s board. In March 2013 she became Deputy Team Principal, the de facto team leader responsible for the development and day-to- day running of the team. Sir Frank Williams retained the Team Principal title in recognition of his founding role and a lifetime of dedication to Williams Racing.

Claire has been among the most prominent and successful women in recent Formula 1 history. After taking the team to successive third places in the Constructors’ Championships in just her second and third years in charge, Claire maintained the team’s prominence with top 5 finishes in 2016 and 2017.

During her tenure, Claire was a keen advocate for greater diversity and inclusion within Williams Racing and across the sport as a whole. She acted as the catalyst to give Susie Wolff the chance to become the first female racing driver to participate in a Formula 1 race weekend since 1992.

As Vice President of the Spinal Injuries Association, Claire also sought to encourage spinal cord injured individuals into the team and established workplace opportunities for wheelchair users. In April 2023 she launched the Sir Frank Williams Academy which aims to provide life changing care for spinal cord injured people, a charitable initiative which has received support from the Williams Racing team.

Since successfully negotiating the sale of the Williams F1 team in 2020 Claire has provided consultancy services to brands entering Formula 1 and is a popular speaker at corporate events where she shares insights on leading high performing teams. She was appointed an Officer of the Order of the British Empire (OBE) in the Queen’s 2016 Birthday Honours List in recognition of her services to Formula One.

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Often perceived as a male-dominated sport, Formula One has invested heavily in gender diversity, also generating equal opportunities and inclusion for anyone from an under-represented group or background. That journey began over 20 years ago with initiatives including F1 In Schools and Formula Student seeking to motivate children of school age as well as undergraduates from every background to consider a career in Formula One.
The Formula 1 Academy , launched in 2023, is developing female talent across the sport, whether as future F1 drivers, engineers or management, The sport’s governing body, the FIA, operates the FIA Girls on Track programme, again providing young women and girls from around the world with opportunities across motorsport. Individual Formula 1 team are also running important, game-changing initiatives, including Mercedes F1’s ‘Accelerate ‘25’ programme which aims to ensure that 25% of all new employees are selected from under-represented cultural and socio-economic backgrounds.
Seven times World Champion Lewis Hamilton, the first black driver to compete in Formula 1, has worked with Mercedes to creative mentorship and educational programmes for girls’ schools in the London borough of Tower Hamlets. Hamilton’s Mission 44 organization has set about driving structural change with motorsport to ensure that anyone of colour can develop career opportunities in Formula 1. Meanwhile Race Pride charity has attracted widespread support from Formula 1 and its constituent teams, supporting the LGBTQIA+ community across the industry.

The requirements of Formula One’s team leaders have changed significantly in recently years as teams have become larger, more complex, and the business model to which the sport operates has been transformed.  The leaders in F1 today are responsible for leading up to 1800 full time employees, creating a high-performance organisation which is fully aligned behind a strategy aimed at achieving a set of well defined, ambitious goals.
Competitive team leaders create a culture in which team personnel take responsibility and are happy to be held accountable for their performance.  Developing a high degree of psychological safety is key, requiring staff to speak up and speak out, with strong cross functional communications.  A relentless focus on continuous improvement is part of the F1 leaders mindset, and teams take a data-driven approach to measuring performance, highlighting issues and analysing developments. But whilst F1 is a technocentric sport, the successful leaders recognise that it is the people who make a difference. This is why so much effort is deployed to create an environment within which employees thrive, using their combined talents to problem solve and create highly innovative solutions in order to drive competitive advantage.

Competitive Formula One teams comprise 1800 staff, less than 10% of whom attend the race events, so teamwork requires complete alignment, shared purpose and close collaboration across the business.  The world championship includes 24 Grands Prix and these represent a series of non-negotiable deadlines which the entire organisation has to meet in terms of car development, hardware and software upgrades.  The ultimate, public example of high-performance teamwork comes in the form of the mandatory pit stops which have to be performed during a race – the record now stands at 1.8 seconds during which 22 staff carry out 36 tasks under extreme pressure. Alignment behind the team’s strategies and ambitious goals is vital, so too having the agility to flex the strategy in the face of constant changes in technology and the performance of competitors.

Formula One motor racing has placed safety at the centre of its regulatory, technical and operational focus for over 30 years, but it has been the cultural shift among these high performing teams of men and women competing at the forefront of the world championship which has had the greatest impact on the sport’s safety revolution.
Given the importance of human factors and behaviours in managing risk, ensuring safety and guaranteeing positive outcomes, F1 has also broadened the scope of its safety programmes to include the health, wellbeing and psychological safety of team members, giving everyone a voice. F1 teams recognise that mental health, physical fitness and overall wellness are key to ensuring the best outcomes are achieved and sustained.

Safety is a first order priority in Formula One and the last 30 years have seen a profound change to the way in which the sport manages risk. Between 1950 and 1994, there were over 40 driver fatalities at races; there has been one since. This has been made possible by creating clear priorities as regards safety. Compliance is non-negotiable. Safety is not an area of competitive advantage. Safety systems, processes and technologies are shared so that F1 doesn’t have islands of excellence in oceans of mediocrity.
However, the risk averse teams never win in F1 – the teams which embrace and manage risk are more likely to try new things, innovate in ways both small and large, and ultimately drive competitive advantage. It’s the difference between participating and competing. The other factor is ‘fear of failure’. Teams that have a blame culture create such a degree of fear that everyone minimises their contribution and hides their mistakes, whereas those which thrive on creating a learning environment of continuous improvement have a degree of openness, honesty and transparency which promotes creativity and innovation, and taking risks, in a controlled way.

The science behind enabling peak human performance, both physical and mental, has played a pivotal role in developing the way in which Formula One drivers and team personnel realise their potential in this enormously demanding sport. High performance coaches focus on aspects including physical training, nutrition, diet, hydration and optimising sleep patterns. All the teams now recognise that health and well-being is critical when building teams capable to delivering winning outcomes in a high-pressure environment.
This holistic approach to physical and mental health and well-being used to be confined to Formula One drivers but, over the last 20 years, teams expanded that to include the pit crews and travelling personnel. Today Formula One teams invest in the wellbeing of all personnel, whether factory based or travelling. Mental health has become a major focus as teams seek to help staff develop the focus, sustained performance and mental toughness to deal with the relentless challenge of this high-performance environment.

What people say

It was a privilege to work with someone who has been such a force for positive social impact, not just at Williams F1, but in the motorsports industry as a whole.

Devin, Career Coach

Claire was a huge success for us, her honesty and transparency on things that went well or when they didn’t was refreshing and resonated extremely well with the audience. The team enjoyed working with Claire and thanks for her being involved in the summit, the discussion worked well.

CTL Communications

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