Anthony Tasgal

Author, TEDx speaker, Brand & Communication Strategist and Lecturer

Speaker fees:

In-person: £3k-£5k
Virtual: £1k-£3k, £3k-£5k

Topics:

Sales & Marketing
2
Behavioural Economics
2
Storytelling
2
Brand Management
2
Insight

Anthony Tasgal is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication, the Civil Service College and the Chartered Institute of Procurement and Supply.

Anthony Tasgal is a global speaker who delivered his first TEDx talk in Newcastle in November 2023. Recently, he has spoken in Sydney, New York City, Hong Kong, and is scheduled to speak in Kuwait later in 2024. He frequently appears on TalkTV, where he reviews newspapers and discusses marketing and communications topics.

Tas specialises in storytelling, behavioural economics, and insight. As a former Classicist, he also has a keen interest in etymology and Homer (not the yellow one).

He conducts The Guardian’s masterclass on “Harnessing the Power of Storytelling” and serves as a Brand Ambassador for Home Grown Club in London.

Anthony “Tas” Tasgal’s diverse clientele includes organizations such as the BBC, Nokia, Panasonic, The Royal Albert Hall, EE, Visit Scotland, Boehringer Ingelheim, Yamaha, Sky, Veolia, The Intellectual Property Office (UK Government), ReLondon, the NHS, Mouser Electronics, ABB (industrial automation), Destination New South Wales, and Westpac (Australia).

He is the author of several acclaimed works, including the award-winning “The Storytelling Book,” which has sold over 40,000 copies worldwide.
He has also written “The Inspiratorium,” “InCitations,” “The Storytelling Workbook,” and “The Insight Book.”
His sixth book, “The Consumer Behaviour Book,” was released in June 2024.

Book Anthony Tasgal

Featured topics include

  • Why Numbers Numb Us, But Stories Stir Us [subject of my TEDx talk]
  • Restor(y)ing The Lost Art of Storytelling
  • Don’t be a Deck-Head: how storytelling can help us get through ‘attention spam’.
  • Why a Story is Worth a Hundred Slides
  • Tas’s Top Tips for Telling Transfixing Tales.
  • Why we don’t think the way we think we think
  • I second that emotion: why influence and persuasion are nothing without emotion/s
  • Why We Have Got Insight So Wrong: why you can’t just go from data to tada!
  • Information is to be collected, but insight is to be connected
  • From Haha to Aha: humour, insight and serendipity
  • How to find insight in lost socks and hungry judges, Spartan cryptography and Duchamp’s urinal.
  • The BESTIE of all worlds: Behavioural Economics, storytelling and insight
  • Addressing The Golden Triangle: why emotions, memories and stories create our world

What people say

Tas is a fantastic speaker who brings a wealth of knowledge and a lot of energy to his talks. His engaging style and ability to connect with the audience make his presentations and talks that rarest of things, both informative and enjoyable.”

John Quinn, Head of Insight, Standard Life

Tas is an incisive speaker who gets to the heart of a topic in an engaging and insightful way. He has spoken many times over the years in our company and is constantly quoted by all levels of staff even years afterwards. Most of all, his talks are memorable and form part of our corporate lexicon – every Mintel story must have a ‘golden thread’ thanks to Tas.”

Peter Haigh, CEO Mintel, global market intelligence agency

Similar speakers