Amin Sorour

Innovation isn’t a privilege of a few disruptive startups—it’s the lifeline of every organisation that wants to survive and thrive in an unpredictable and increasingly hyper-competitive world. Yet, most companies struggle to make innovation a natural part of their culture, relying instead on isolated initiatives that might fall short in creating lasting impact.True workplace innovation doesn’t happen by chance; it must be intentionally woven into the very fabric of an organisation’s culture. HR leaders play a pivotal role in designing workplaces where creativity thrives, adaptability is second nature, every employee becomes a driver of change and collaboratively intelligent teams can work intrapreneurially to disrupt from within.

This keynote explores how HR can go beyond traditional talent management to architect a culture that fosters continuous innovation and collaborative intelligence. We’ll delve into the new role of HR and business leaders in shaping organisations that don’t just react to change but proactively design it. By embedding innovation into organisational DNA, companies can unlock new levels of agility, engagement, and competitive advantage whilst balancing the ability to explore new ideas while exploiting existing capabilities. This requires a shift in the leadership mindset and the way corporate leaders approach talent management and talent activation in today’s world of work.

Through real-world case studies and actionable strategies, HR professionals and corporate leaders will gain insights into how to cultivate an intrapreneurial mindset, empower employees to think like innovators, and create an ecosystem where experimentation and collaboration fuel long-term success.

Key Questions We’ll Explore:

· How can HR leaders transition from culture managers to innovation architects?

· What strategies can organisations use to embed a culture of experimentation and continuous learning?

· How can businesses move beyond rigid hierarchies and embrace agile, adaptive structures?

· What are the key psychological drivers that make employees more innovative?

· How can HR design talent models that nurture and retain future-ready employees?

· What are the essential elements of an “ambidextrous” organisation—one that balances stability with disruption?

This keynote will challenge conventional HR practices, inspire fresh thinking, and provide a roadmap for designing cultures where innovation isn’t just encouraged—it’s embedded in the organisation’s DNA.

In today’s hyper-competitive and rapidly evolving world, organizational resilience is no longer a luxury—it’s a necessity. But resilience isn’t just about surviving disruptions; it’s more about thriving by activating the full potential of talent and fostering a culture of adaptability, interdependence, and innovation.

This keynote explores how organizations can disrupt from within, capitalizing on leveraging talent and culture as multipliers for growth and agility. We’ll highlight the new role of leaders in the post-digital era, where success depends not just on retaining employees but on activating their innate strengths to drive innovation and maximize their impact on organisational success.

Through real-world examples and actionable insights, HR professionals and corporate leaders will gain insights and key practices to reinvent talent management, cultivate an intrapreneurial culture, and transform ordinary teams into high-performing “special forces” of innovation.

Key Questions We’ll Explore:

· Why does resilience matter? What causes organizational disruption, and how can large companies become more agile?

· How is the world of work evolving? Why do we need to move beyond outdated leadership models?

· What is the changing role of leadership? What lessons can leaders learn from superheroes and extraordinary teams?

· How can the psychology of resilience be applied to corporate success?

· Why do organizations need to be ambidextrous to thrive in such a hypercompetitive world?

· How is the career lifecycle shifting, and what new talent models are emerging?

· How can companies nurture a strong intrapreneurial culture?

This keynote will challenge conventional thinking, spark new ideas, and provide a roadmap for organizations to build a resilient, high-performing workforce.

Traditional performance management is broken and notoriously known for falling short of delivering real value. In the post-digital age—where knowledge workers, Generative AI, and rapid change define the workplace—organizations can no longer rely on outdated evaluation and rating-based systems. Instead, they must reimagine performance management to foster meaningful (High-quality) conversations, unlock human potential, and drive higher levels of engagement, innovation, and business impact.

This keynote explores possible practices to reinvent performance management and leadership development, moving away from rigid control towards enablement and empowerment. It highlights the evolving role of leaders—from controllers and planners to coordinators and designers—who cultivate an environment where individuals and teams thrive by leveraging their innate strengths.

Through a practical roadmap, we’ll uncover the key shifts needed to build a system that enhances both individual growth and organizational success in today’s fast-paced workplace.

Key Questions We’ll Explore:

· How are organizational priorities shifting, and why?

· What can businesses learn from global education reform?

· Is it about generational differences or the impact of a multigenerational workforce?

· How has technology transformed the psychology of work, needs, and expectations?

· Is your high-performing team truly operating at its fullest potential? If not, why?

· What leadership lessons can we learn from superheroes? How can you help your people tap into their unique strengths?

· Should organizations focus on teams or individuals? Can you create a model that works for both?

· How can you reinvent your performance management system? (3 key practices for impact and growth)

This keynote will challenge conventional thinking and provide actionable strategies for HR professionals and corporate leaders looking to redefine performance, maximize talent potential, and drive sustainable growth.

In today’s hyper-connected, post-digital world, talent engagement is no longer just about job satisfaction and extrinsic motivation—it’s about creating meaningful, human-

centered experiences that drive performance, innovation, and long-term success. This keynote explores how organizations can revolutionize engagement strategies by integrating technology with human insight to promote augmented intelligence, fostering a sense of purpose, belonging, and adaptability in an evolving workplace.

Rather than fearing AI, we’ll discuss how augmented intelligence—empowering people with technology—can build more resilient, agile, and high-performing teams. We’ll also uncover the key shifts needed to engage and activate talent in hybrid, global, and fast-changing environments.

Key Questions We’ll Explore:

· What role does stress play in talent engagement and well-being?

· How are stress, performance, and burnout connected—and why is some stress essential?

· Is stress an enemy of engagement, or can they work together?

· Should organizations focus on retaining talent or activating it? What’s the real priority today?

· Why is talent engagement critical, and do organizations truly understand its purpose?

· How can leaders use psychology to influence team engagement?

· What leadership lessons can we learn from superheroes about managing talent?

· How does engagement shape company culture and brand identity? How can organizations cultivate the right one?

· Which HR practices can personalize and enhance engagement? (Job Crafting & Cross-Functional Peer Coaching)

This keynote will challenge traditional engagement models, inspire fresh thinking, and provide practical tools to help leaders and HR professionals activate talent, build stronger teams, and create workplaces where people truly thrive.