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Dr Alison Edgar MBE is a transformational business speaker and author who has spent over three decades leading and excelling across global organisations.
Her corporate career placed her inside a company that once dominated its industry worldwide, where she witnessed firsthand how a reluctance to adapt to emerging markets led to a rapid decline.
This experience shaped her mission to understand what creates high performing teams and future ready leaders, and how organisations can build cultures where people take ownership, embrace accountability and deliver exceptional results.
Awarded an MBE in 2020 and an Honorary Doctorate of Education in 2024, Alison is recognised for her contribution to learning and development. Her work has taken her inside major global brands including Amazon, Adobe, CBRE, LVMH, Porsche and British Airways, where she supports teams to navigate change, strengthen collaboration and raise performance standards at every level.
A key part of Alison’s work focuses on intrapreneurship. She defines this as encouraging people to think and act like entrepreneurs within their organisation, transforming the way colleagues think, behave and collaborate.
She helps teams understand how taking ownership, sharing insights and staying aligned to the bigger picture leads to better decisions, stronger results and a deeper sense of purpose in their work.
She is the author of two international bestsellers, widely used across organisations to develop confidence, resilience and professional impact.
Throughout Alison’s corporate career, she noticed one clear difference between the consistent high performers and those whose results fluctuated: the top performers behaved as if the business were their own. That didn’t mean overstepping or acting like the boss. It meant making decisions in the best interests of the company, staying aligned with the mission, and taking responsibility for their part in its success.
Suitable for all-staff conferences or individual teams or departments, this high-energy session, Alison shows audiences how The Intrapreneur Mindset transforms the way people think, act, and collaborate. She helps them understand how taking ownership, sharing insights, and staying aligned to the bigger picture not only leads to better decisions and stronger results for the company, but also more purpose and passion within their own work.
For senior leaders, Alison explores how they can create the ‘fertile soil’ their teams need to perform at their best. She highlights the importance of leadership clarity, communication, and role-modelling — giving leaders the golden keys to unlock The Intrapreneur Mindset (ownership, confidence, and better decision-making) throughout their teams. This session shows leaders how to cascade the message in a way that sticks and creates real, lasting change.
For sales teams, Alison draws on her experience as a top sales performer to show how the strongest results come from treating sales like your own business. She helps teams make decisions in the best interests of the customer, run their pipelines strategically, stay aligned to goals and KPIs, qualify effectively, and focus on value over pressure. This version gives sales professionals the mindset and confidence to navigate challenges, spot opportunities, and consistently drive better outcomes.
Additional focus areas can include:
The session can be adapted to tackle the specific challenges your teams or leaders are facing.
✔ Overwhelm & Decision Fatigue
✔ Embracing Change Without Resistance (Can be tailored for M&A)
✔ Adaptation within Communication
✔ Confidence & Mindset Reset
✔ Breaking Down Silos
✔ Prioritisation for Leaders & Teams (Alison Edgar’s Big Balls®)
Alison talks about her Big Balls and boy does she have them! We hired Alison for our Keynote slot at our event and would absolutely recommend her. She delivered her presentation with personalised touches and a kick-ass attitude that not only got the attendees in our room buzzing but also inspired the digital attendees.
Her messaging and delivery aligned perfectly to my brief and requirements, and most importantly they were relevant to the entire audience (& not just those in sales). The feedback from my teams were really positive both during & after the event, especially as all 100 attendees also left with a copy of SMASH IT. Great job Alison, & thank you!
