Choosing the perfect Keynote Speaker – Our top 5 tips
Finding a keynote speaker, host or workshop leader is critical to the success of an event. A successful event is one that leaves a long and lasting experience for all involved. Delivering clear objectives and lessons that can be applied at work (or at home!)
We have put together 5 key tips to help you select the very best speaker for your event.
1. Capture the event objectives
Start by identifying the core KPIs of your event and then think who the right keynote speaker could be to help you deliver this. Knowing the theme of the event and the overall message of what the day will be, will help narrow the search is in selecting the best speaker for you.
Budget always plays a factor. Make sure you have a clear outline of your speaker budget before beginning your search.
We often find that when speaking to clients, as we start to explore the event aims and objectives, we sometimes find the speaker suggestions given at the beginning of the conversation might not be the best speakers to help achieve those KPIs.
2. Ensure success
Ensuring the pre-event logistics go smoothly is of course incredibly important.
For us this includes the client completes a detailed briefing sheet which covers on the day logistics and details on the company and event itself.
Once this is completed and sent to the keynote speaker, A pre-event briefing call is the perfect opportunity to run through the form details and ensure that your outcomes are at the forefront of the discussion.
3. Define the expectations of the speaker
Being able to utilise a keynote speaker not just for a ‘fly in fly out’ keynote is always something to bear in mind.
If the speaker is giving a morning keynote, why not see if the speaker can stay at the event for a period of time afterwards. Perhaps they could facilitate a meeting or lunch/networking break with VIP delegates or company staff.
This provides an excellent opportunity for delegates to tap into the speaker’s expertise.
4. Marketing
Perhaps your keynote speaker has written a book and could do a book signing or pose for selfies!
Pre-event interviews, blogs, tweets, video teasers are all great marketing initiatives which can build momentum. This type of added extra really leaves a lasting memory with delegates, making your event that little bit more special.
5. Benchmark success
Proactive follow-up marketing is a great way to achieve this. Consider how to keep the content exciting and fresh in delegates minds. Use marketing channels to reinforce key messages and ensure the impact lasts.
Your keynote speaker could record a short video for you to use post event to keep the event memorable and maximise the impact.
Ask your speaker if they will include your event on their own platforms therefore giving you even more follow-up success!
Contact us
Call us on 020 7993 2724 or click below to enquire and will will be back to you as soon as possible.
How to book a Speaker
Filter by your budget and topic/theme of your event
Review the Speakers and once you have found a speaker you are interested in, submit and enquiry (or send a general enquiry and we can do the leg work for you!)
We will check the availability and confirm the speaker fee and then look to secure the booking for you. We will set up a briefing call with you and the speaker to discuss in more detail
We will make sure all logistics are covered for the speaker to deliver a memorable event for you and will be with you from start to finish to answer any questions you may have.