Justin Cohen

Igniting the Human Advantage in the Age of AI

Speaker fees:

In-person: £5k-£10k
Virtual: £3k-£5k

Topics:

AI
2
Leading Through Change
2
High Performing Teams

Dr Justin Cohen is a Hall of Fame international speaker, bestselling author and leading voice on the human advantage in the Age of AI.

With a doctorate in Human Transformation and more than two decades of experience speaking in over 40 countries, Justin helps leaders and organisations thrive in a rapidly changing world. His work combines psychology, leadership, high performance and artificial intelligence, exploring how we can embrace new technology while strengthening the uniquely human capabilities it cannot replace.

A bestselling author of several books on human potential, including What the Future?!, Justin has spent his career translating the science of human behaviour and performance into practical tools that audiences can apply in their work and lives. He was also the host and transformational coach of CNBC Africa’s prime-time show Gurus.

As AI transforms how we work, lead and compete, Justin helps audiences move beyond asking, “What can AI do?” and instead consider, “What do humans now need to do better?” His keynotes cover AI, leadership, mental fitness, communication, trust and high performance, equipping leaders and teams with the tools to embrace change and perform at their best.

Known for his high-energy and interactive style, Justin combines cutting-edge psychology, powerful storytelling, humour and practical frameworks to create genuine behavioural change. He even interviews AI live on stage, creating a thought-provoking conversation between human and machine that brings the opportunities and challenges of the AI age to life.

Whether delivering a keynote, workshop or leadership session, Justin leaves audiences with practical insights to help them navigate uncertainty, strengthen relationships, perform under pressure and thrive in an increasingly technology-driven world.

Featured topics include

Thriving in the Age of AI by Unlocking Your Human Advantage

AI is transforming how we work, lead and compete. Drawing on his expertise in human transformation and artificial intelligence, Dr. Justin Cohen shows audiences how to harness AI while strengthening the uniquely human capabilities technology can’t replace. Featuring a live interview with AI, this high-energy, interactive keynote equips people with practical tools to embrace change, accelerate learning and thrive in a rapidly evolving world.

Audience outcomes:

  • Turn AI into a competitive advantage
  • Build a culture that learns as fast as technology evolves
  • Strengthen the human advantage of trust, empathy and influence
  • Develop a purpose-driven identity that embraces change
  • Cultivate the mindset and behaviours required for exponential growth
  • Apply the Seven Mental Software Updates for thriving in the Age of AI

Leading Through Change

In a world of constant disruption, great leadership starts from within. In this high-energy, interactive keynote, Dr. Justin Cohen shows leaders how to navigate uncertainty with greater clarity, confidence and purpose. Drawing on psychology, powerful stories and practical tools, he equips leaders to bring out the best in themselves and their people, turning change into innovation and opportunity.

Audience outcomes:

  • Lead themselves before leading others
  • Apply the Five Ps of High Performance to navigate change with confidence
  • Build resilience and adaptability in times of uncertainty
  • Turn disruption and uncertainty into innovation and opportunity
  • Create cultures where people consistently perform at their best

Building High-Performance Teams

You’ve heard of IQ and EQ. Now there’s TQ — Team Intelligence: the collective intelligence that enables a group of talented individuals to become a truly high-performing team. In this high-energy, interactive keynote, Dr. Justin Cohen reveals the psychology behind exceptional teams and equips audiences with practical tools to strengthen trust, communication, accountability and collaboration, turning individual talent into collective performance.

Audience outcomes:

  • Build the trust that drives high performance
  • Strengthen empathy, connection and psychological safety
  • Give and receive feedback that accelerates growth
  • Navigate conflict in ways that strengthen rather than divide teams
  • Create greater accountability, collaboration and ownership
  • Apply the 12 Drivers of High-Performance Teams

Train Your Mind to Perform at Your Best

We train our bodies. We train our skills. But how often do we train our minds? Mental fitness is the ability to manage your thoughts, emotions and behaviours so you can perform at your best, especially when things get difficult. Drawing on psychology, powerful stories and practical tools, Dr. Justin Cohen shows audiences how to strengthen their minds to navigate pressure, setbacks and uncertainty with greater resilience, clarity and confidence.

Audience outcomes:

  • Stay calm and clear under pressure
  • Regulate difficult emotions and respond rather than react
  • Recover faster from setbacks, failure and rejection
  • Break cycles of worrying and overthinking
  • Build the habits that strengthen resilience and mental well-being
  • Apply the Five Ps of Mental Fitness to perform at your best

Harness AI to Persuade, Influence and Win More Business

In this practical, high-energy keynote, Dr. Justin Cohen combines the science of influence with the power of AI to show audiences how to build more compelling pitches and become more persuasive. From understanding your audience and sharpening your message to anticipating objections and telling persuasive stories, audiences discover how to use AI as a powerful thinking partner, while strengthening the human skills that ultimately win people over.

Audience outcomes:

  • Discover the internationally acclaimed 6-step TOPPS model to winning pitches
  • Use AI as a sales coach
  • Build compelling pitches around the psychology of persuasion
  • Craft clearer, more persuasive messages and value propositions
  • Tell stories that build trust, emotion and memorability
  • Anticipate objections and prepare more convincing responses
  • Use AI to prepare smarter while delivering with authentic human influence

Book Justin Cohen

What people say

Deeply customized. Always going above and beyond. That’s why we keep having him back.

Pamela Spence, Global Leader, EY

Justin really gets to understand what your organisation is all about and what you’re trying to achieve. Each time we’ve had him, it’s been different. He adapts the presentation to fit the context.

Susan Webber, Brand Manager, HUGO BOSS

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