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Amale Ghalbouni is a transformation strategist, executive coach, bestselling author, expert facilitator and founder of The Brick Coach, a boutique training and consultancy.
For almost two decades, she has helped global brands and complex organisations turn risk-averse cultures into engines of experimentation. Her clients include Levi’s, Ralph Lauren, Generali, Visa, Microsoft, the London School of Economics and Publicis Groupe.
She has led highly effective teams, often in male dominated industries, and helped them navigate transformation well. Her ethos is built on her personal relationship with leadership, as well as her experience working with iconic brands. She’s originally from Lebanon, which gives her a rich perspective on navigating uncertainty when the stakes are high.
Through keynotes, workshops and advisory work, Amale helps leaders build teams with the courage to experiment before they’re certain, especially during periods of AI disruption and constant organisational change. Her work helps teams strengthen connection, clarity, curiosity, courage and celebration, creating the conditions for sustained high performance and change that sticks.
Her bestselling book Experimental was released in June 2026. As a keynote speaker, she was highly commended at The Speaker Awards in July 2026. Her style is direct, story-led and empathetic. Audiences leave her talks feeling seen, supported and equipped with practical tools they can apply immediately.
How to make better decisions and lead effectively through change and disruption
Uncertainty changes how people think and behave, including the leaders expected to guide them through it. Decisions slow down, expectations become unclear and pressure pushes people towards caution just when the organisation needs movement. In this leadership keynote, Amale explores the Big Freeze and shows leaders how to make clearer decisions faster, create alignment and move from expecting certainty to cultivating curiosity and experimentation. Through practical tools and real-world stories, audiences learn how to lead change, strengthen performance and help people move forward with confidence.
How to turn change-fatigued teams into adaptable, high-performing ones
Teams don’t become change-ready because leaders tell them to embrace change. They need an environment that makes it possible to speak honestly, think clearly, challenge assumptions and act before every answer is known. In this keynote, Amale introduces the five conditions of an experimental culture: connection, clarity, curiosity, courage and celebration. Audiences leave with practical tools to strengthen teamwork, improve performance and create an organisational culture where people can adapt, experiment and thrive through transformation.
How to build a culture of innovation and experimentation that unlocks business growth
Innovation rarely fails because organisations are short on ideas. Instead, progress stalls when strategy, culture and ways of working make experimentation difficult to adopt. Drawing on nearly twenty years of embedding innovation inside complex global organisations, Amale shares practical lessons on turning creativity into action. Audiences learn how to build an experimental culture, accelerate transformation and help teams test, learn and adapt as technology and the future of work continue to reshape business.
Amale’s recent talk was a standout moment, captivating the audience with her insights and energy. Her ability to engage and inspire those around her is e.x.c.e.p.t.i.o.n.a.l.
Amale is a brilliant speaker. She shared hugely valuable insights and created fantastic engagement. Everyone really enjoyed her talk.