Speaker fees:
Topics:
Amin Sorour is an award-winning international keynote speaker, HR leader and Positive Organisational Psychologist helping organisations unlock human potential and perform in a world of accelerating change.
With more than two decades of international experience across pharmaceuticals, banking, higher education and consultancy, Amin brings together psychology, leadership and business strategy to challenge conventional thinking around talent, performance and organisational culture.
As Global Group Manager of Talent & Performance at Medochemie Ltd., Amin works across international markets, shaping talent and performance strategy within a complex, fast-moving business environment. He has been recognised by ETHRWorld Middle East as one of the region’s most influential HR leaders and is an Advisory Council Member of the UK-based Adaptive Edge Initiative. He also serves on the Advisory Board of Menaitech, a leading HR technology company.
Amin’s work centres on a simple idea: the future of leadership is not about managing people more effectively, but enabling people to perform at their best.
His keynotes explore the intersection of positive organisational psychology, leadership, human performance and AI, helping leaders build organisations that are more human, adaptive and high-performing.
KEYNOTE TOPICS
Amin Sorour brings together psychology, leadership, technology and business performance to answer a question that matters to every organisation: How do we build organisations where people can do their best work – and where that potential translates into better business performance?
Amin doesn’t simply speak about the future of work. He helps leaders rethink how work, leadership and human potential need to work together to create it.
What if the future of engagement isn’t about retaining talent — but activating it?
In a hyper-connected, rapidly changing workplace, engagement can no longer be reduced to satisfaction, rewards and retention. Amin explores how organisations can create the conditions for people to contribute their strengths, exercise autonomy and connect their work to something meaningful.
Drawing on positive organisational psychology, talent strategy and emerging technology, this keynote explores how leaders can build more adaptive, human-centred organisations — where technology augments people rather than displaces them.
Audiences explore:
· Why some stress can enhance performance while chronic stress undermines it
· The shift from talent retention to talent activation
· How psychology can shape more meaningful employee experiences
· How autonomy and job crafting can unlock discretionary effort
· How organisations can use technology without losing the human connection
· Why engagement is increasingly a question of culture, leadership and organisational design
The biggest challenge with AI may not be technology. It may be our outdated approach to managing people.
AI is transforming work faster than many organisations can adapt. Yet the organisations that benefit most will not simply be those with the best technology. They will be those capable of enabling people to work differently.
Amin explores the transition from management to enablement and introduces a new view of talent built around interdisciplinary capability, autonomy, collaboration and continuous learning.
The keynote examines:
· Why traditional management models struggle in an AI-augmented workplace
· The rise of the specialist-generalist and the modern intrapreneur
· How multi-disciplinary talent can accelerate innovation
· Why performance management must evolve beyond annual rituals
· How to create cultures where experimentation and initiative can flourish
· How strengths-based leadership can improve both engagement and performance
· How AI can augment human judgement, collaboration and capability rather than simply replace tasks
The result is a practical blueprint for building human-centred, AI-augmented organisations designed for adaptability and performance.
From Management to Enablement: How HR Can Design Workplaces Where Multigenerational, AI-Augmented Talent Can Thrive
The future of work will not be won by the most advanced technology. It will be won by organisations that know how to turn technology into human potential.
As AI transforms how work is performed and workplaces become increasingly diverse in age, experience and perspective, many organisations are still relying on leadership and people practices designed for a very different world.
In this keynote, Amin explores the shift from managing people and work to designing the conditions in which people can perform, adapt and innovate. He examines how organisations can create workplaces where technology enhances human contribution, autonomy enables performance and diversity becomes a source of organisational intelligence.
Amin explores three shifts shaping the future of work:
From Human vs AI to Human + AI
How organisations can combine technological capability with uniquely human strengths such as judgement, creativity, curiosity, empathy and collaboration, creating an augmented workplace where AI amplifies human potential.
From Managing Work to Designing the Conditions for Performance
Why leadership is moving beyond directing and controlling towards creating the context for people to take ownership, collaborate, learn and innovate.
From Generational Differences to Intergenerational Intelligence
How organisations can move beyond generational stereotypes and combine experience, expertise and new perspectives to create stronger teams and better decisions.
At the heart of this transformation is human wellbeing. Amin explores why autonomy, psychological safety, meaningful contribution and strengths-based development need to become part of how work is designed, rather than initiatives that sit alongside it.
He challenges organisations to move beyond simply retaining talent towards activating talent, creating the conditions for people to use their strengths, take ownership and contribute at their fullest potential.
Key takeaways include:
The future of work is not Human or AI. It is Human+.
A huge shoutout to Amin for an outstanding keynote on Employee Engagement! Your insights on how engagement drives innovation and future-proofs businesses were truly eye-opening. Thank you for sharing your expertise and challenging us to rethink what a thriving workplace really means!
Amin is a forward thinker in respect of performance management. I had the pleasure to share the stage with him a at recent major financial services in Cairo. He very clearly articulated how we need to rethink the new world of work, particularly in respect of creating leadership structure that promote a positive employee experience His perspectives are all the more valuable because he is applying them in the real world.
