New research has revealed that winning is no longer the most important thing when it comes to sport, does this mean that taking part really is what counts?
A press release on the Barclays Media Centre site outlines what 1,400 polled sports fans worldwide sees as the most important aspects of sport and who they see as the top 5 male and female sports role models.
To see the full press release visit the Barclays Media Centre Press Release here